Do Good Brands Do Better in Bad Times? a Review of the Basics

The outlook is that the bad times for the hotel industry may be coming to an end. Many experts during this economic decline have declared that the drop in aggregate demand and the Internet incursion has resulted in hotel brands ceasing to be important. Consequently, conventional wisdom viewed price discounting, as the most important factor in hotel selection by consumers. The current study analyzed financial and customer satisfaction data for the mid-priced hotel segment over a five-year period. The results of the analysis found a strong correlation between guest satisfaction scores and RevPar.